The Face Of Video Conferencing


The Face Of Video Conferencing

Video conferencing is going down in price and up in quality. Could your company benefit from this cost-saving, environmentally friendly alternative to business trips?

The video conferencing market is growing. Teaching institutions, health care facilities, home-run businesses and corporate businesses are all benefitting from it. In economically unstable times, it is an attractive  alternative to expensive business trips, an alternative which managers can't ignore. And thanks to the Internet, the technology is coming down in price whilst improving in quality, allowing the market to flourish. Leading brands such as LifeSize and Polycom have been working on the technology for years to make issues such as unreliable connections and delayed images a thing of the past, and they have been largely successful.

Some suggest that this is bad news for the industry, that video conferencing devalues a business meeting. There are no handshakes and there's less chance of effective non-verbal communication, such as eye contact and hand gestures. Additionally, with any technology employed - especially where less of an investment is made by a business - technical difficulties can sometimes occur. In the unlikely event a connection is lost during a conference or equipment is not operating as it should be, immediate technical assistance will need to be on hand. The conference speaker is unlikely to be a trained technician as well the managing director of his or her firm. As a consequence they may well be anxious, losing the conviction they would have in a real conference room. But there will always be a learning curve with any new technology, just as there would be when upgrading software or new employees start in a company. These issues are there to be dealt with and ironed out so that in the long term, the company will benefit from a new way of doing business. Some argue that video conferencing is an imperative technology and it's development is one of the most pressing matters in business today. It saves on transport costs, eliminates hotel costs, reduces environmental impact, increases productivity and above all, it saves time. More often than not, clients will be able to spare an hour for a video conference but won't be able to give up their day travelling to a meeting. The nature of the meeting or conference obviously dictates which is the most appropriate form of communication, but with a video option available, unnecessary costs will be kept down to a minimum.

The trade off

Video conferencing is not as effective as a face to face meeting when it comes down to the hard sell; striking that deal and sealing it with a handshake. But it is an economically viable and environmentally friendly option - one which there will be always be a market for- so it is a good idea to research options and expand your business with this technology. Whether you're interested in saving time, saving money, or reducing your carbon footprint, video conferencing could well be a step in the right direction for your company.

Click here to enquire about video conferencing


Product Categories